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Reference: Books

Here are books of interest to the business-minded animation enthusiast. We'll continuously update this page with the most popular choices of our customers. Please bookmark this page and check back regularly.

PROMOTING YOUR WEBSITE

101 Ways to Promote Your Website
Susan Sweeney
Price: $23.96 Save $5.99!! (20%)
Avg. Customer Review:

This book outlines tools such as templates, checklist, and forms as well as techniques like using e-mail, links, and on-line advertising that will increase the number of repeat visitors and first-time hits. Strategies that can be implemented in a day, a sample maintenance and implementation schedule for site updating, and a comprehensive list of search engines will be useful to beginning and experienced webmasters. Also included is a personal password for accessing a private companion Web site filled with Web site promotion news.

Advertising on The Web
Jim Sterne
Price:$19.99 Save $5.00!!
Avg. Customer Review:

An easy-to-read business book for marketers, advertising reps, and Web reps, "What Makes People Click: Advertising on the Web" describes what the future holds for Web advertising. Readers will learn how to develop a Web advertising strategy, find Web sites where they can advertise their products, and negotiate and sell ad space.

Advertising on the Internet
Robbin Lee Zeff, Brad and Bradley Aronson
Price:$23.99 Save $6.00!!
Avg. Customer Review:

There are two main areas of advertising on the Internet that people are trying to learn: how to buy advertising space on someone else's Web page, and how to sell advertising on their own Web site. This book gives advertising managers and designers the information they need to put quality advertising on the Internet.

The Internet Marketing Plan: A Practical Handbook
Kim M. Bayne
Price:$39.95!!
Avg. Customer Review:

With this guide, consultant Kim Bayne brings coherence and integration to Internet marketing and general marketing practice. She provides in a hands-on workbook format the means to set up a marketing blueprint which readers can use to effectively design, implement, and evaluate their Web sites.

Marketing on the Internet
Jan Zimmerman
Price:$27.96 Save $6.99!!

New edition of a guide the sets forth a seven-step plan for selling over the Internet. After discussing basic on-line marketing principles, technological consultant Zimmerman explains the process of creating a Web site, site maintenance and monitoring, site promotion, security considerations, and long range trends that may affect electronic commerce.

AUTHORITATIVE BOOKS ON ANIMATION

The Animation Book: A Complete Guide to Animated Filmmaking - From Flip-Books to Sound Cards to 3-D
Kit Laybourne
Price:$19.96 Save $4.99!! (20%)
Avg. Customer Review:

Revised and updated, this complete guide to the art and science of animation now includes extensive information on the latest computer-generated animation techniques. Illustrated throughout, including graphics from today's cutting-edge studios, THE ANIMATION BOOK is an authoritative reference and standard text in the field.

Animated Cartoons: How They Are Made
Edwin George Lutz
Price: $10.47 Save: $4.48!! (30%)
Avg. Customer Review:

One of the best books on the art of animation, this book contains many shortcuts to animation, a trademark of E.G. Lutz's teaching. The book offers tips on drawing anatomy and motion and how motion pictures are made and work. It was used by Walt Disney as a primer on animation, and Disney relied heavily on its advice and teaching. Both a valuable guide to animation and an extremely rare classic.

Animation Tips and Tricks for Windows and Mac
Don Foley, Melora Foley (Contributor)
Price: $35.96 Save: $8.99!! (20%)
This books shows graphic artists how they can produce professional-looking animations using programs they already own, without having to purchase expensive dedicated software. The book's step-by-step procedures cover techniques such as creating complex models, morphing, animations for the World Wide Web and CD-ROM, sequencing, and virtual reality.

Animation on the Web
Sean Wagstaff and Corbin Collins
Price:$34.99!!

This book is highly accessible even if you're new to animation, computer graphics or web design. Be introduced to the available technologies and software...now!

3D ANIMATION


The Animation : Master Handbook Jeff Paries Price:$49.95 Avg. Customer Review: The Animation:Master Handbook, updated for Animation:Master 98, helps intermediate and advanced users tackle the essential features--those that are both new and hard to master--of this 3-D modeling and animation tool for Windows and Macintosh.	Digital Character Animation George Maestri Price:$44.00 Save $11.00!! Create 2D and 3D animated caracters. This book provides the essential information grounded in the basics of traditional cell-animation


3D Graphics and Animation : From Starting Up to Standing Out Mark Giambruno Price:$35.99 Save $9.00!! Learn all about creating 3D graphics :from simple to complex objects, lighting and camera angles and design animations	Principles of Three-Dimensional Computer Animation : Modeling, Rendering and Animating With 3d Computer Graphics Michael O'Rourke Price:$38.50 Save $16.50!! Learn the basics of 3D computer animation. New chapter on animation production...