Affiliate Program:   Our affiliate program offers other companies a chance to use our very own instant banner creation system to increase revenues and attract more customers to their website.

Banner Master:  This is the skeleton for the banners meaning that the basic layout of the banner cannot be changed. However, each Banner Master is unique by allowing such features as image uploads, color selection, and font and style change.

Banner:  An image file that displays an online advertisement, typically sized for placement at the top or bottom of a Web page and linked to the advertiser's website.

BannerWraps: A BannerWrap is a grey frame around each banner. You can think of it as a miniature identity tag for your Animation, where all possible actions involving the Animation are conveniently displayed and immediately accessible. The BannerWrap in the following example has five main areas, numbered as indicated in the picture. Each area can either hold information about the Animation (such as name, file size...) links to pages performing a particular function ('customize', 'bookmark'...), or even mini-buttons to perform similar operations (the color swatches[refer to #4] in the example). These BannerWrap areas can change depending on what page it appears in. The largest choice of actions occurs in the AdFolio, for the Animations you have already purchased. For example: 'Clone', 'iHook'(description below), and 'Live Update' show up after the animation has been purchased. Each are explained in further detail below.

1. This shows the price and the description of the Animation. 2. This is our newest feature...Multi-Font styles!! This feature allows you to choose from a large variety of font styles to help give you that unique look. This feature is available on banners that display a changing Multi-Font letter. 3. This is the desciption name of the banner. 4. This shows the size of the banner in pixels. 5. This shows the average bytes for that animation, which can vary depending on how you customize it. 6. Every banner master has a unique SKU that can be used as refence if a customer needs a technical answer pertaining to that banner. 7. 'Customize' takes you to the customization page where you can modify text fields, upload images, change the color scheme, and font size and style depending on the Animation. 8. Click on the color swatch of your choice to directly customize the Animation with that color scheme. 9. 'Bookmark' adds this Banner Master to the My Favorites Catalog. The 'Bookmark' on the BannerWrap will automatically rename itself to 'UnBookmark' when viewed from the My Favorites Catalog. To view the Animations you have bookmarked just click on 'My Favorites' in the left Navigation Column that appears in the BannerShop pages. To remove an Animation from 'My Favorites' just click on the 'Unbookmark' on the bottom right corner of the BannerWrap. Just a reminder...'Bookmark' is only available to Registered Users who are currently logged in.

Campaign:  An operation energetically pursued to promote a service/business.

Campaign Stats:  This is a folder for users who have purchased an ad campaign with Animation.com to view the activity of their ad campaigns. These users are allowed to further modify their campaign here.

Click Through Rate:   A click-through is registered whenever a viewer clicks on a banner ad. This measurement is important to determine whether an ad is successfully getting traffic.

clone:  cloning your animated banner gives you a short cut to modify a specific banner. It is similar to purchasing a new banner except it can save yo utime if you just want to change minor details. Modifying the text of your paid banner can save you up to 80% of the original banner price. New images and change in the banner color without cahnges to the text saves you 50%.

completed animation:  These banners have been finalized, meaning they have been purchased and are ready for use.

cookies:  Small files that are automatically downloaded from a Web server to the hard drive of someone browsing a Web site. Information stored in cookies can then be accessed any time that computer returns to the site. Cookies allow Web sites to "personalize" their appearance by identifying visitors, storing passwords, tracking preferences, and other possibilities.

CPC (cost per click):  When referring to banner ads, CPC is the cost the advertiser pays to the site publisher each time a visitor clicks on the advertiser's ad.

CPM (cost per thousand):  When referring to banner ads, the CPM is the cost per thousand impressions. This equals how much an advertiser pays for 1,000 page views or impressions of its banner.

file size:  Number of bytes of computer memory comprising a file.

GIF (graphic interchange format):  File format that is commonly used for banner ad images.

HTML Code:  Hyper text markup language(HTML) is used to structure text, multimedia documents, and to set up hyperlinks between documents

ihook:  iHook is a special tag that allows your banners to be served on any website in the world. It is a Just-In-Time Banner Hosting Service that enables you to manage the rotation and updating of your ad banners easily and effectively. To find out more click 'here'

Impressions:  This term is often used to tell advertisers how many times their banner ad was seen by visitors viewing the page.

JPEG:  Common file format used for banner ad images.

JIT:  Just-In-Time advertising means that your advertisements will be advertised immediately.

Live Update:  This concept means that there is no lag time between the actions you take. For example if you want to advertise on our site, a simple click of a button can start your ad campaign. The 'Live Update' located on the banner wrap allows you to switch out a live banner that is currently being advertised for a new one. Say if you had a number of places a banner is being shown, using 'Live Update' can systematically change all your banners to the new one.

Pending Animation:  Pending banners are banners that have not been purchased yet. These banners will not be active or have their watermarks(?'s)removed until it is purchased.

Templates:  This is a skeleton for banners, meaning that the basic layout of the banner cannot be changed. However you can customize image uploads, font size, font style, and background color on banners with these options available.